strategy for smart content decisions
ultimately: just start doing the thing.
Archives for the ‘conference notes’ category
content work sessions
My presentation at Confab Higher Ed. Went pretty well. Also: adding notes later.
CRUX of the matter
While the “content repository” concept is intriguing, the real take-away for me was around editor training.
playing well with others
most of our team agreements are implicit, rare to make it explicit (I think is something we’ve been working towards in our work sessions) happy teams: communicate well, share a common vision unhappy teams have broken contracts (probably implicit) “what’s their expectation of what I’m bringing to the meeting?” “curating” the skills of a team […]
Berkun keynote
we should all be poked at when we get into specialized language “whoever uses the most jargon (probably) has the least confidence in their ideas” precise language has value, but use the simplest language you can “innovative” – used sloppily. “narrative bias” – instinctively prefer simple satisfying stories even if they’re false what happened before […]
lightning talks
Quick little talks.
user-centered content strategy
“we were basically emailing them direct links to pages on our website” card sorts! students’: mental model, priorities, language (wow, I think we’re actually doing really well with this!) 4 steps to make the shift get management support & sponsorship overcoming challenges — “show, don’t tell”: she mentions running a usability test producing tangible results, […]
Q&A with Halvorson
(this was supposed to be something else, but that presenter had a family emergency) some really nuanced thoughts on PDFs and context. dealing with distributed authorship – if it’s a box that they check off instead of something that they really care about. these are still professionals! have to have compassion, relationship-building, trust. “my job […]
Cleaning up after a messy migration
“there’s too much to do it efficiently” useful to see how the mess got that way, not to repeat past mistakes, but to remember that (most) people are trying to do their best with what they have. migrate it all or nuke it & start over? (FWIW, usability testing is what gave us the whatever […]
How to succeed at practically anything
their sitch is a lot like ours (no one actually doing content strategy) I feel like the Rahel slide needs to go to SB et al just to get that solid definition across. focus on the things that matter do those things well tell everyone about the cool thing you did measure the results super-obvious […]