strategy for smart content decisions

(watch it online. I may have to do that myself, because reasons.)

these notes may be extra-terrible, because I’m still coming down from my talk.

we (still) need a core content strategy statement. the Origin meals example is really handy.

OMG We could use the audience and goals worksheet to establish a core strategy statement for their site.

Oh hey it’s content strategy bear. “Don’t be this guy.”

“start asking smart questions”

(just start doing the thing seems to be a core theme of ConfabEDU)

talk to the people you don’t want to talk to. if you don’t bring them along for the ride, they might derail you later.

some tools that she’ll try to link to later

the content strategy madlib.