author: Chip Heath
name: Elaine
average rating: 4.01
book published: 2010
rating: 4
read at: 2010/09/03
date added: 2010/09/21
shelves: business, non-fiction, psychology, science, self-help, read-again, wishlist
review:
They pull together a lot of the literature around the psychology of personal change and organizational change into something very clear. (Much like Made to Stick, as you might imagine.) It’s been a couple of weeks since I actually read it, so some of the details are weak in my memory now, but the overarching metaphor remains helpful. Would like to pick up a copy for my personal reference.